The Slide Show gives a brief description of the thinking behind FLOCKMAN from lessons learnt from a study of the ancestor of the modern broiler, the Indian Jungle Fowl.
It then traces changes to the bird's feeding, the mistakes made and their consequences when broilers were first housed intensively.
Finally it shows how FLOCKMAN overcomes these problems and gives the statistical results of a large field trial using 9 paired comparisons on several independent farms growing for three Integrated companies as well as on an R&D site. These are summarised below: -